Wednesday, March 10, 2010

Uniqlo x UT



INSPIRATION Cannes Liones International Advertising Festival is one of the most prominent festivals for advertising creative content. With its 56-year history, Cannes Liones has transmitted various key values to the advertising industry. Cannes Liones International Advertising Festival that developed as a venue to judge advertising ideas from around the world will select as the UT Cannes Liones Grand Prix 2010 T-shirt design one of the various values that can be said to be the Cannes brand. In that way, we would like to educe diverse ideas. This is what we see as "inspiration".

Evaluation Process
- The UT Selection Committee will judge the T-shirt designs submitted.
- The first selection now showing
- The semi-finalists selection in February 2010
- The final selection in Spring 2010
- Cannes Liones International Advertising Festival official selection committee will judge the finalists, and winning works will be decided from the 20 that will become UNIQLO products.
- "LIKE THIS" is just the popularity vote.The result is not reflected to the selection.

Prize:
- US$10,000 (gold) The top 20 works will be made into UNIQLO products. Of those, gold, silver, and bronze prizes will be awarded.

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my pick









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